A participant in the Dominican Republic asks me about information about writing for newsletters. Many of us do this kind of work, and JustWrite provides many of the core skills you need to do the job.
But writing for newsletters is a specialized form of writing, and it would be useful to offer some more specific advice. So I shall put together some ideas in a series of postings.
In this first piece, we start with the basics.
Newsletters keep people in touch with what your organisation is doing. They communicate both to the members of the organisation and, often, to interested outsiders.
In a newsletter, you'll find news about the organisation and about issues that are important, urgent or interesting.
Newsletters must appear regularly. This means allocating resources to producing them: people, time, budgets, equipment. The team producing the newsletter would benefit from experience in writing, editing and page layout.
You could grow these skills from within your own organisation; you could ask (or pay) for help. The editorial team must also have the skills to drag material (usually called 'copy') out of busy people.
Deciding to produce a newsletter is a big commitment. It's a strategic decision.
Articles for newsletters normally fall into three categories.
I'll discuss each of these types of writing in three postings over the next three weeks. following postings. In those postings, I shall provide some core guidelines and a few worked examples.
Meanwhile, for more on this subject, take a look at the relevant section of Fahamu’s online programme, Writing for Change. You’ll find it here.