Planning is the process of preparing, making and managing change. We’re here, now; and we want to be somewhere else, at some point in the future. So we can ask four questions.
- Where are we?
- Where do we want to be?
- How could we get there?
- What limits our options?
We use plans to create new things: a cake, a new product, a work of art. So the first question might be: what do I want to create? The more clearly we can answer that question, the clearer the plan.
So what makes for a clear goal? If we’re solving a mathematical equation, the goal is a checkable correct answer. But plans in real life tend not to be right or wrong. They tend to be acceptable or not acceptable. How good is the cake? Do our customers like the new product? Does a glass of water on a shelf in a gallery count as a work of art?
(Michael Craig Martin: An Oak Tree, 1973.)
The next step is to construct a route from where you are to where you want to be. The plan you create is the set of operators that will help you achieve your goal.
The standard advice is to work backwards. Most of us, say the experts, plan forwards: we begin by identifying the first step. Instead (they say), start at the goal and look back. Map out the milestones you need to reach, and measure your progress against them.
The result of this approach is the ‘waterfall model’: a neat, linear sequence of stages, each of which should be completed before we embark on the next.
The model originated in manufacturing and construction: sectors where changing the sequence of operations can be prohibitively expensive. The waterfall has become a fairly standard model for projects in other fields. Every time you see a Gannt chart on a project manager’s wall, you’re looking at a waterfall.
The question is: does the model work?
It’s a question of context.
Think back to that mathematical equation. You’re operating in a closed system: all the parameters are clear, checkable and stable. (Imagine being told midway through your work that the number base has changed from ten to – say – eight.)
When you’re planning in a more-or-less closed system – an assembly plant, a structured administrative process – the waterfall model will work, more or less. Open up the system – introduce dynamic factors or multiple stakeholders, each with a different view of how the system operates – and the plan is very unlikely to follow a neat linear progression.
So do we abandon the waterfall method? Well, no. Not entirely. But we need another model to complement it.
Here’s another model. Think about it. In fact, don’t think about it. Do it.
You’ll need a blank piece of paper – at least A4 size would be good – and your wallet or purse. Put the blank piece of paper on the table and look at it.
Go ahead: look at the paper for at least 15 seconds. It’s blank. Let it be blank. There’s nothing wrong with a blank piece of paper.
Now take everything out of your wallet or purse. Credit cards, photographs, old tickets or cash machine printouts; paper money and coins. You’ll need at least ten objects.
You’re going to make an assemblage on the blank piece of paper, using the objects from your wallet or purse. You can use only the objects you have, but you don’t have to use all of them. You have three minutes. (Use a stopwatch or your wristwatch to measure the time; you’re not allowed to go past the three-minute mark.)
Don’t read on until you’ve completed the task.
Ready?
Go!
(Thanks to Robert Fritz for this idea. His book, Creating, is a source of constant inspiration.)
Now: did you follow the waterfall model?
My guess is that you were almost certainly not planning backwards from a goal. Instead, you were negotiating in your mind between a vague idea of what you wanted to achieve, and what you could do. The gap between the two creates a tension that you tried to resolve by taking action.
It’s called ‘opportunity-led thinking’. And it’s not entirely rational. We look for opportunities to create a solution. We create possible solutions and see how they might work. We then adjust our search for opportunities based on what we found. We’re looking for the places where we can make headway: backing up when an opportunity leads to a dead end, pushing forwards when it promises help.
The resulting activity can look pretty chaotic. But in fact it’s very well organized: we’re making opportunity-led switches of attention between our vision and current reality: between what we want and what we’ve got.
Planning in open systems demands opportunity-led thinking. The key factor, often, is people. If we’re planning a solution that involves users, customers or colleagues, then we shall need to accommodate some opportunity-led thinking.
Easier said than done, of course. Imagine you’re a project leader: you’re responsible for keeping the project to time and within budget. If the project fails to meet all the requirements in the brief, you’ll be accountable. You know that the process will – must – include opportunity-led thinking; but you must still make plans, create schedules and commit to milestones.
The key is to recognize when such thinking is necessary and to manage it dynamically. The control we need is the control of a surfer, balancing forces and looking for the way forward.
So opportunity-led planning is like - well - surfing a waterfall.
This post is based on material from my book, How to Solve Almost Any Problem.